Campaign Types
Acquisition vs. Retention Models
📖 Campaign Types: Acquisition vs. Retention Models
CULTD provides the infrastructure for two distinct growth strategies. Depending on the partner brand’s goals, creators may participate in Fixed-Action Bounties or Long-Term Asset Referrals.
Strategic Asset Referrals
Best For: Sustainable ecosystem growth and long-term protocol health.
How it Works: Creators earn Performance Commissions based on the Average Daily Balance (ADB) and Time-Weighted TVL of the assets their audience brings to a platform. This is often referred to as "Sticky TVL."
The Technology: Powered by Oracle Snapshots. CULTD’s engine verifies that the attributed capital remains within the ecosystem over time, rather than exiting immediately after a deposit.
Objective: Moves away from "mercenary capital" by aligning the creator’s incentives with the long-term retention and fee-generation of the platform.
2. Performance Bounties
Best For: Rapid user acquisition and viral growth for mobile applications.
How it Works: Creators are attributed a fixed Success Fee for specific, verified user milestones. Common milestones include verified app installs or the completion of a first-tier subscription.
The Technology: Uses CULTD’s Probabilistic or Deterministic Matching, which bridges the gap between a web click and an app store installation with high precision, even without a native SDK.
Objective: Designed for high-velocity campaigns where the goal is expanding the user base quickly.
The 48-Hour Settlement Floor (Security Layer)
All attributed actions—whether a bounty or a referral—are subject to a 48-hour verification period. During this time, the status will appear as "Pending" in your dashboard.
Why this exists:
- Data Integrity: To filter out automated bot traffic and ensure "Proof of Personhood."
- Anti-Gaming: To prevent "flash-loan" manipulation in DeFi environments where capital is cycled rapidly just to trigger rewards.
- Audit Trail: Provides a legally defensible record for the brand’s compliance and treasury teams.
Once the 48-hour floor is passed and the user action is verified as "Settled," the performance fee moves to "Claimable" status.