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The Creator Dashboard
Understanding Your Quality Score
📖 The Creator Dashboard: "Understanding Your Quality Score"
The Golden Rule: In CULTD, your verified and attributed performance is not determined by how many people clicked, but by how much value stayed.
What is the Quality Score?
Your Quality Score is a dynamic rating (0–100) that determines your commission multiplier. It is calculated using two primary metrics:
- Net Retention: We measure the percentage of users who remain active 7, 14, and 30 days after the initial install. High churn (deleting the app immediately) lowers this score.
- Average Daily Balance (ADB): For financial and DeFi apps, we don't just look at the initial deposit. We track the capital held over time. $10,000 held for 24 hours is worth less than $1,000 held for 30 days.
Real-Time Analytics: "Sticky TVL" vs. "Total Clicks"
In your dashboard, you will see two competing lines on your growth chart:
- Total Clicks (The Noise): This shows raw interest. While high clicks are good for reach, they do not guarantee a Settlement Criteria.
- Sticky TVL / Active Users (The Signal): This represents the users who passed the "48-Hour Settlement Floor." This is the only metric that directly feeds your wallet. If this line stays flat while clicks go up, it’s a sign that your audience isn't finding the product's long-term value or the positioning in your content wasn't right for the product.
The "Health" Indicator
Your dashboard features a "Health" status. A "Low Health" alert usually triggers for two reasons:
- Low Deposit Duration: Your users are depositing funds to claim a reward and immediately withdrawing (mercenary capital).
- High Churn: Your users are "bouncing" within the first 60 seconds. CULTD’s engine flags this as low-quality traffic, protecting the brand’s budget and ensuring that only authentic influence is attributed.